The client
Kiari was established in 2014 by Giannis Dionysopoulos as a shop in Koroni.
Over time they created a steady presence in several countries and a growing olive grove in which innovative cultivation takes place.
The approach
Giannis wanted a complete photoshoot of Kiari's products and packaging for marketing purposes.
This was important to their continued growth as a brand, especially in international markets.
My vision was to take the entire collection to a local olive grove where i wanted to shoot lifestyle photography, reflecting the origin and heritage that those products carry.
In addition, I ensured that all products were professionally shot on white background in the studio for website use.
Their Vision
Kiari as a brand values authenticity and good quality and that shows in the way they source their products.
They are cultivating, producing and bottling, their own extra virgin olive oil with olives they harvest from their own certified organic grove in Koroni, as it is mentioned on their official website.
Heritage is therefore an important part of Kiari's identity. This was essential to capture in the photography as it also needed to be clearly reflected in the marketing of the brand.
