The client
Kiari means crystal clear.
It is a name that characterizes the quality of the extra virgin organic olive oil that the team of Kiari produces from olives of their own grove in South Peloponnese, Greece.
The brand was established in 2014 by Giannis Dionysopoulos and today, more than 10 years later, Kiari keeps providing the exquisite quality it is known for while also seeks to find and bring to its customers all over the world, the best greek delicatessen products and bottled wines.
The approach
Giannis wanted a complete photoshoot of Kiari's products and packaging for marketing purposes.
This was vital to their continued growth as a brand, especially in international markets.
My vision was to bring the entire collection to a local olive grove and first photograph the products reflecting on the origin and heritage that they carry. That was the first part.
To complete the project, I made sure all products were also photographed on white background in the studio and professionally edited for their e-shop use.
Their Vision
Kiari as a brand values authenticity and good quality and that shows in the way they source their products.
They are cultivating, producing and bottling, their own extra virgin olive oil with olives they harvest from their own certified organic grove in Koroni.
Kiari team takes pride in their heritage.
This was essential to capture in the photography as it also needed to be clearly reflected in the marketing of the brand. And that is exactly what I focused on while working with them.