The client

Fuglen is all about quality products and good moments.
They have been serving specialty coffee in Oslo, Norway since 1963 and opened they first coffee and cocktail bar in Tokyo in 2012.
Six years later, they founded their own coffee roastery based on Direct Trade principles, with locations in Oslo and Tokyo and worldwide distribution.

The Approach

Fuglen contacted me as they needed photographs of their Gamlebyen location for their social media campaigns.
This involved taking photographs of the wonderfully decorated interior and exterior of the Café, menu items and the team members.

Their Vision

The team's vision is to bring out the home vibe in their cafés. Fuglen café looks and feels like cozy living rooms where their clientele can relax and connect with friends, family or have business meetings.

Their dedication to quality and detail attracted me as they source their coffees from all over the world and roast it in-house at the cafés.
They also often host coffee tasting events, taking their clients on a journey of taste and at the same time teaching them how to brew their coffee at home better.